Today, Bedroom Ideas will talk about Maison et Objet’s new inspirational theme, SHOW-ROOM. Vincent Grégoire from the renowned Agency NellyRodi is set to design the Inspirations Space and the Bookshop-Café following this year’s theme, which is about the revolution present in consumer behaviour in all things related to decor.
The concept emerged as the product of the investigative work conducted by NellyRodi’s team of consultants on a variety of societal, industry and marketing topics.
“Through digital technologies, consumers now have access to product information, can compare prices, and even have the possibility to share comments on the products and rate them. A new generation of hyper-connected and hyper-informed consumers is reclaiming control … This is what we have called the showroomisation trend*: it is no longer the product that makes the consumer, but the consumer that makes the product.” – Vincent Grégoire, on why he selected this theme and how he defines it.
Each edition, the inspirations’ theme provides an opportunity to investigate a strong new trend that gives an idea of what’s to come.
Editor-in-Chief of the Inspirations Book, Marie-Jo Malait has shed some light in the inspirational concept and what it means to the industry and homeowners, “In our digital times, a whole world of lifestyles is just a click away. Social networks do the spadework, clearing the ground leaving only objects of desire as the well-honed online consumer becomes the artistic director and designer of his/her interior.”
Marie-Jo Malait continues by saying, “Homemakers indulge in a form of decorative exhibitionism and with transparency in every shape, size and form showcase their significant objects in display cases or on shelves. Walls show off these new collectors’ juxtaposed accumulation of pictures, or their modern-day take on decorative plates; still lifes are arranged as if posing to have their photo taken, ready to be posted on Instagram; and light transforms volumes in a dramatic and theatrical approach to interiors that brings a touch of magic back into everyday life. Click to say you “like” it and make sure to share.”
Maison et Objet returns to Paris Nord Villepinte, from 19-23 January promising to deliver yet again a creative and diverse platform in an environment full of uniqueness and business opportunities, so don’t miss it for the world.
⇒ Related Article: Meet the Work of Cecilie Manz – Maison et Objet’s Designer of the Year ⇐
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Source: Maison et Objet